But how do we get our books out to a wider audience?
One strategy is to use a sponsored give-away, like that through GoodReads.
If you already have your Author Dashboard set up on GoodReads, you simply add your book cover, set the time for the give-away, decide how many copies to give away, and follow up at the end of the give-away to send your copy to the winner.
I set my give-away for two weeks, ending February 28. During that time, 334 people entered the give-away and 178 added Standing Stones to their "to read" list. I could have added a widget to my blogs, alerting blog readers they could enter the give-away. Next time.
Another plus: GoodReads encourages those who win the book to write a review.
Have I seen a bump in sales? Not yet. Will I offer another give-away? Perhaps. Some of the research suggests that giving away our books is not the first or best marketing choice.
Other marketing strategies I'm working on this week:
- Bookmarks to give away at a book signing at a local book store.
- Lining up readings/visits with local book clubs (and drafting book club questions/handouts).
- Preparing materials for guest posts (Self-Published Sundays coming up in March).
- Working on final edits on Book 2 for another launch later this year.
If you are a self-published author, what has been your most effective marketing strategy?
Writer Unboxed offers this post on "The Year Long Book Launch" which intrigues me. The links follow the journey a writer of literary fiction undertook to find an agent, a publishing house, and the launch. Her concerns mirror the concerns of any writer. We may find useful gems here, even for the self-published writer.
May your writing go well.
|Detail, stained glass window at|
St. Giles Cathedral, Edinburgh (Camp 2009)
Inspiration for Lord Gordon in Standing Stones